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Predictions About Video in 2014

crystal ball for fortune telling

We at Plum Productions may not have a crystal ball, but we can see the trends that are both affecting our business and driving our business. Here are a couple of trends that we think you’d like to know about in 2014.

  1. Mobile. Video on mobile devices has grown extremely fast in the last couple of years, but we think it will grow exponentially in 2014. We believe the larger number of smart phones in the marketplace and the addition of a much faster 4G infrastructure has increased the ability for video to be an option. Cisco predicts that mobile video will increase 25-fold between 2011 and 2016, making video the largest consumer of data traffic.
  2. Short Videos. Although we’re not a proponent of short videos, the trend is on the rise. We believe this to be a great tool to tease a product or service, but not as a promotional piece by itself.
  3. Elections. We believe nothing tells a story better than a video. During the 2014 midterm elections for the U.S. Senate, House, and the state and local government roles, we believe we’ll see video endorsements from groups and families promoting one candidate or another. While not different from other years, this year we believe there will be more of them. Layer on the comment system built into YouTube and we should see a full fledged political war online.
  4. Testimonials. We see testimonial videos as continuing to rise and continuing to be successful for business. Nothing tells a story better about how good a business is than hearing directly from their customer. The trend is to shift from paid actors/actresses to customer testimonials.

We think 2014 should be a great year for video. Whether it’s┬ácorporate video, web video, or both, we can help you make the right choices about what do and how to do it correctly. Give us a call to help!

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Is Video Good For Business?

How Video Helps

Studies have shown that consumers will search Google, Bing, or another search engine for information about your business before buying. Some businesses use this to their advantage while some do not. The goal is to have great quality content posted on a consistent basis along with engaging information. That’s where video comes in.

Video In Action

Here’s a great example of how an organization needed video to show the benefits of their services. Roominate showed how girls and boys not only learn differently but can add a significant value to the areas of science, technology, engineering, and math. ┬áThey highlight the skills women bring to the table that might not otherwise be noticed or acknowledged. Additionally, they show how their products engage young girls in the areas of science, technology, engineering, and math.

Organizations that want to express a challenge in the marketplace and how their product or service can solve that problem should use video to express all the benefits in one place. ┬á ┬áAs a client told us the other day, if a picture is worth a thousand words, a video is worth millions. We couldn’t agree more! A video fully expresses the most critical components in a concise method. Without video, an organization like Roominate might not get their point across about how important it is for girls to experience science, technology, engineering, and math. Their video is able to express all the important components of sharing key buying decisions for those who visit their website. This is why we say that a website without video is like reading a newspaper. One can get the information they need, but it’s a lot more fun learning via a video.

Creating a web video is simple. Contact us for information about scripts, web video components, and video campaigns that can help you drive your placement in SEO.

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New Ideas for Generating Revenue with Video

At Plum Productions, we always pride ourselves on being able to show our clients how videos can help them gain visibility and enhance their marketing strategy. ┬áHowever, once in a while, one of our clients will surprise us with a new concept. ┬áRecently, a particularly inventive entreprenuer had an idea to help generate revenue, but he needed our help. This man’s business is a consulting firm, and he his clientele is spread across the country. He “meets” with them over the phone, but wanted to also offer an added service. ┬áThat’s where Plum Productions came in. We’re shooting ten minute educational and motivational videos that he distributes to his clients every week. ┬áSo, while he still gives them personalized weekly consultations, they’re also getting the added value of the educational videos and corresponding exercises. ┬á It’s as if he’s spending┬ámore time with every client every week, but without actually having to work longer hours. We love this idea! ┬áHow can you use video to give your existing clients added value without stretching your own schedule? ┬áFood for thought. The Plum Productions Team  

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Welcome to Our New Website!

You may have noticed our website has undergone a big makeover!  Our new new site does more than just show you samples of our work:  we want you to be inspired and excited to add video to your marketing plan. Let us point out a few new site features that are specifically designed for you:

First, visit our Solutions page, specially designed to help you identify the type of project that will meet your needs, and shows your examples to get your creative juices flowing.

Next, click on “Why Video” under the Solutions tab. ┬áLearn how video can help potential customers find you, and help you convert them into clients.

Last, but not least, keep checking back to this Blog for more creative ideas, updated information and recent Plum Projects. Do you like the new site? ┬áWe’d love to hear from you.

Cheers,
The Plum Productions Team