Video Marketing Myths

With over 300 hours of video sent to YouTube every minute (on average) and millions watching these videos everyday, how do you know what to do to be effective when it comes to video marketing? It seems a very small amount of businesses actually know how to take advantage of these actions. People are starting to catch on and businesses increasingly are using video to connect with customers and potential customers. They are finding that video is a highly effective tool to illustrate their personality and authority in their industry.  So, what myths do these businesses sometimes believe?

Which of the following about video marketing are myths and which are facts?

  • View Count ÔÇô ÔÇ£We are successful if our video goes viral,ÔÇ£ or ÔÇ£Our video is a success if we have over 1 million views.ÔÇØ False. While this may be true in some respects, views do not equate to action taken by your customers or purchases by customers. If views were your goal, we would have to ask why. Why are views important? If you have a new product or app that no one knows about and views will help educate people who didnÔÇÖt know your app existed, then maybe viewers is goodÔǪbut it shouldnÔÇÖt be the only measure.
  • The appearance (quality) of the video is more important than the message.┬á Myth. While we believe quality is very important in video, it is not what generates sales. The message is just as important. WeÔÇÖve seen some videos that are a little poor on quality convert more sales than a flashy video. That said, if your goal is to show people that your business is trustworthy and professional, appearance is very important; however, the message must compete with competitors (both direct and indirect).
  • My video should sell to the viewer ÔÇô Myth. There are all kinds of reasons to create and post a videoÔǪand only one of which is to sell. Many times clients contact us to create videos for other reasons, such as, recruiting video, office tours, professional expert video, and the list goes on. The client often wishes to tell their story, not sell it, by taking an approach of, ÔÇ£WeÔÇÖre experts in this. Watch us, listen to us, and let us help you when itÔÇÖs time.ÔÇØ This is a much more useful tool to use than, ÔÇ£Buy! Buy! Buy!ÔÇØ
  • We must have actors in our video ÔÇô Maybe true. Maybe not. While you can add actors and actresses, typically this just adds costs that may not be needed. It really depends on the video. For instance, if an employee or the president of the company can speak on camera about the topic rather than a paid professional, then why spend the money? On the other hand, if the topic needs a bit of an expert (like a doctor when youÔÇÖre not), then an expert actor (actress) might be required. We can help with that.

We hope this helps you decipher and navigate through the video production process a little easier. We are always willing to help and answer questions. ItÔÇÖs OK to call us, even if youÔÇÖre not ready to decide. In fact, we welcome it. WeÔÇÖd rather you go in with both eyes open than guess.

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