Why Your Trade Show Booth Needs a Video

Trade shows are tough, arenÔÇÖt they?┬á So many vendors, so much noise; it can be hard to make your booth stand out.┬á In fact, we at Plum Productions just exhibited at our first trade show, and we learned a big lesson weÔÇÖd like to share: video draws visitors to your trade show booth.┬á ItÔÇÖs true!┬á An eye-catching video makes it near impossible for someone to walk by without noticing you.┬á For the best impact, set up a flat screen TV, hook it into your laptop and place it on the table in front of your boothÔÇönot behind you.┬á In a pinch, you can play your video right off your laptop if you donÔÇÖt have an extra TV handy.┬á Ours was so effective that we gained several new clients, one of them being a custom video forÔÇöyou guessed itÔÇöan upcoming trade show! As great as trade shows are, you might approach a video for your booth differently than a video on your website.

  • First, chances are the room youÔÇÖre in will be loud.┬á Narration on your video might get lost.┬á YouÔÇÖll want to make sure your video includes ÔÇ£punch wordsÔÇØ or short phrases about your business.┬á Remember, a trade show video isnÔÇÖt going to get into the nitty gritty about your services. It just needs to get people to stop and talk to you.
  • Second, go for flash.┬á Bright colors and quick edits grab attention.
  • Lastly, keep it short.┬á Remember, it only takes a few seconds for someone to pass your booth.┬á Keep your video concentrated to the exact information you want a passerby to see.

You can check out the video we created for our new client and see a real life example of an effective trade show video.

Good Luck! If you need any help, let us know!

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